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Theraflu Supports The Fight Against Sickness With Flu Forecasts
The Weather Company, IBM?S weather data and forecasting subsidiary, is collaborating with GlaxoSmithKline's Theraflu to bring a cold and flu tracker into the palms of consumers? Hands.
?At a time when consumers are voluntarily putting up billions of data points a day about their interests, preferences, and other data signals about who they are, real-time trend analysis of that data can provide a powerful tool for quickly and inexpensively solving marketing challenges,? said Amit Avner, founder and CEO of Taykey.
?Data mining billions of conversations and engagements that flow through websites and social networks isn't supernatural. It?S simply a tool for predicting consumer trends that?S significantly faster than traditional methods such as surveys and focus groups.
?Quickly analyzing these signals can help deliver personalized and engaging experiences across industries.?
Data-driven healthcareThe tracker is available on all participating brands properties, including weather.Com, Theraflu.Com, and the Weather Channel app. It uses the self-reporting and crowdsourcing capabilities of the Sickweather platform in combination with the geographic reach and user base of The Weather Company?S properties to create a powerful, location-based hub for cold and flu awareness.
Its user experience on The Weather Channel app is by and large analogous to similar trackers already hosted by The Weather Channel app, including a self-reporting inclement weather crowdsourcer in which users submit the weather in their area. The data is then tracked and organized by location to provide a representation of weather patterns in granular detail.
The Cold and Flu tracker works by using real time data provided by the Sickweather client to produce heat maps sickness activity. Some clients will also make use of current and historical CDC reports for context.
A strategic partnershipThe Weather Company is introducing the Cold and Flu Tracker in collaboration with Theraflu to help launch the latter?S ExpressMax Caplets, its latest offering.
The collaboration includes a cold and flu sentiment trigger which will deploy targeted advertising based on data gleaned from weather conditions combined with local social conversations, retail extensions allowing brands to leverage location data to reach consumers in markets with cold and flu activity and off-property media activation for platforms outside of The Weather Company properties.
Another feature of the collaboration will be IBM?S proprietary Watson Ads platform, which allows consumers to interact with ads in real time and submit requests while receiving targeted ads based on weather patterns. Campbell?S Soup was the first brand to use the platform earlier this month (see story).
Mobile technology has been gaining significant ground in the weather sector, even offering assistance with brands leveraging digital platforms to help out those who were left in need by Hurricane Matthew (see story).
?Luckily, programmatic media buying makes it possible to align display and video advertising with key trends automatically in real-time,? Said Mr. Avner.
?This partnership is one exciting example of the myriad of actionable real-time conversation data that can be mined from websites and social platforms.?
Theraflu Warming Relief Cold And Chest Congestion
Theraflu Warming Relief Cold And Chest Congestion Generic Name & Formulations General DescriptionAcetaminophen 325mg, guaifenesin 200mg, phenylephrine HCl 5mg; per 15mL; liq; contains potassium 5mg/15mL, sodium 9mg/15mL; orange flavor.
Pharmacological ClassAnalgesic + expectorant + sympathomimetic.
How SuppliedLiq—245.5mL
Theraflu Warming Relief Cold And Chest Congestion Indications IndicationsMinor aches and pains. Headache. Fever. Nasal and sinus congestion. Chest congestion.
Theraflu Warming Relief Cold And Chest Congestion Dosage and Administration Adult30mL every 4 hours. Max 180mL/24hrs.
Theraflu Warming Relief Cold And Chest Congestion Contraindications ContraindicationsDuring or within 14 days of MAOIs. Concomitant other acetaminophen products.
Theraflu Warming Relief Cold And Chest Congestion Boxed WarningsNot Applicable
Theraflu Warming Relief Cold And Chest Congestion Warnings/Precautions Warnings/PrecautionsLiver disease. Heart disease. Hypertension. Thyroid disease. Diabetes. COPD. Asthma. GI or GU obstruction. Pregnancy. Nursing mothers.
Theraflu Warming Relief Cold And Chest Congestion PharmacokineticsSee Literature
Theraflu Warming Relief Cold And Chest Congestion Interactions InteractionsSee Contraindications. Hypertensive crisis with MAOIs. Increased risk of hepatotoxicity with ≥3 alcoholic drinks/day; avoid. β-blockers increase pressor effect of sympathomimetics. Antagonizes antihypertensives.
Theraflu Warming Relief Cold And Chest Congestion Adverse Reactions Adverse ReactionsNervousness, dizziness, insomnia; hepatotoxicity (overdosage).
Theraflu Warming Relief Cold And Chest Congestion Clinical TrialsSee Literature
Theraflu Warming Relief Cold And Chest Congestion NoteNot Applicable
Theraflu Warming Relief Cold And Chest Congestion Patient CounselingSee Literature
Theraflu Daytime Severe Cold & Cough Hot Liquid
Theraflu Daytime Severe Cold & Cough Hot Liquid Generic Name & Formulations General DescriptionAcetaminophen 650mg, dextromethorphan HBr 20mg, phenylephrine HCl 10mg; pwd packets; berry infused with menthol and green tea flavors; contains potassium 10mg, sodium 20mg, phenylalanine 14mg per packet.
Pharmacological ClassAnalgesic + antitussive + sympathomimetic.
Theraflu Daytime Severe Cold & Cough Hot Liquid Indications IndicationsNasal and sinus congestion, cough, sore throat, fever, headache, minor aches and pains.
Theraflu Daytime Severe Cold & Cough Hot Liquid Dosage and Administration AdultDissolve contents of 1 packet into 8oz hot water; sip while hot. Consume entire drink within 10–15mins. Take every 4 hours; max 6 packets/24hrs.
ChildrenNot recommended.
Theraflu Daytime Severe Cold & Cough Hot Liquid Contraindications ContraindicationsDuring or within 14 days of MAOIs. Concomitant other acetaminophen products.
Theraflu Daytime Severe Cold & Cough Hot Liquid Boxed WarningsNot Applicable
Theraflu Daytime Severe Cold & Cough Hot Liquid Warnings/Precautions Warnings/PrecautionsHepatic dysfunction. Cardiovascular disease. Hypertension. Thyroid disease. Diabetes. GI or GU obstruction. Asthma. Lower respiratory disorders. Discontinue if symptoms worsen or persist after 2–7 days. Pregnancy. Nursing mothers.
Theraflu Daytime Severe Cold & Cough Hot Liquid PharmacokineticsSee Literature
Theraflu Daytime Severe Cold & Cough Hot Liquid Interactions InteractionsSee Contraindications. Hypertensive crisis with MAOIs. Increased risk of hepatotoxicity with ≥3 alcoholic drinks/day; avoid. β-blockers may increase the pressor effects of sympathomimetics. Antihypertensives antagonized.
Theraflu Daytime Severe Cold & Cough Hot Liquid Adverse Reactions Adverse ReactionsNervousness, dizziness, insomnia, hepatotoxicity (overdosage).
Theraflu Daytime Severe Cold & Cough Hot Liquid Clinical TrialsSee Literature
Theraflu Daytime Severe Cold & Cough Hot Liquid NoteNot Applicable
Theraflu Daytime Severe Cold & Cough Hot Liquid Patient CounselingSee Literature
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